Let’s phygitalize your brand: Ramp up your customer experience

We now live in a world where going digital is the norm. As a result, our way of life has evolved. Since digitalization, almost all of our transactions are being made online, which is an incredible convenience for prospective customers. Now, they no longer have to go through the pain of getting out of their comfortable beds. With their smart devices, buyers can browse many items online and shop without leaving their homes.

Even though customers were able to make their multiple purchases online, something was still lacking. The feeling of being unable to touch the product before buying, to understand its quality, size, and trials was missing.

Digital transformation has enabled phygital shopping, which offers a 360-degree view of the product. Phygital is a word that covers both online and offline platforms. Its objective is to integrate physical stores with digital technologies to deliver shopping experiences into a smarter and more buyer-specific environment.

How are brands phygitalizing shopping experiences?
Ever since the pandemic hit, it brought about a complete change in our lives. When it became impossible for the public to leave their homes, phygital simplified the purchasing procedure. In addition, businesses offer a 360-degree product viewing experience to their customers by leveraging Augmented Reality. This is one of the most successful weapons of phygital v commerce.

When demonstrating the product through a demo, it is important to ensure optimal lighting, with neither too low nor too high illumination levels. The customer’s eyes should not be strained when seeing the product; instead, they should be at ease throughout the presentation. High-quality HD cameras are utilized to capture good photos and videos of the product. If the watching experience is poor, it can destroy the customer’s motivation to buy.

Brands present their products to a live audience on a digital platform, allowing them to explore items in 360-degrees and engage with them simultaneously. This is known as live stream shopping, which involves combining live video material with two-way interaction between the customer and the seller. It enables viewers to purchase or save offered products without having to leave their homes.

Benefits of phygital services for the customers
There are many advantages of utilizing phygital services for both the brand and the customers. For brands, there is reduced labor, higher sales, more involvement of the customer, etc. Customers who shop virtually can examine items on their smartphones and can purchase at their leisure. Let’s take a look at a few more advantages for customers in-depth –

Transforming buying experience to the next level
Phygital shopping experience has enhanced the ease of buying for the customer, which was unthinkable a few years ago. The AI-enabled virtual reality platform offers a wide choice of products to the customers on their smartphones. They can visit any store and browse any product without stepping out from their homes and at any time of the day.

Before customers shortlist products, they are adequately armed with sufficient knowledge about product features, usage, user reviews, and thus they can make a wise choice. In addition, the 360-degree view provides a near physical picture of the product, which adds an advantage to their buying process. It allows the brands to increase their reach to a more extensive customer base and benefit them in the longer run.

Enabling customers to buy without stepping out of their homes
Traveling to stores, looking for the product, and then standing in queue for making the payment is painstaking. However, with phygital, customers can buy products of their choice while staying indoors and saving on their time, money, and energy. They also get a 360-degrees view of the products and can talk to a customer care executive for further information about the product. As a result, it has dramatically enhanced the phygital customer experience by making the buying journey seamless.

Less physical contact in buying
Online shopping was in existence a couple of years ago, but it was not so prevalent. However, the pandemic has forced the urgency for contactless buying. Phygital shopping has facilitated this in a big way, changing the definitions of marketing and the value chain.

Now, brands are spared from blocking their capital to provide for more brick-and-mortar stores and maintain extensive in-house inventories. As a result, it has become possible for brands to give more lucrative offers to customers, thus giving them more value for money.

Phygital marketing is the need of the hour towards enhancing the customer experience of buying. Brands’ survival depends upon customer satisfaction level. If a brand can provide more value for the customer, the customer will remain committed to the brand for a long time.

The digital transformation has brought about an unprecedented change in marketing strategy, which has reinforced the reality. The customer is the king, and that brands’ survival depends upon the happiness quotient of the customer. Therefore, phygital will improve the brand’s bottom line and usher in a win-win situation for customers and brands.


Puravankara Limited is one among India’s leading listed land companies headquartered in Bengaluru. the corporate began its remarkable journey 45 years back within the year 1975 with a transparent vision and mission to satisfy the aspiration of teeming millions by offering quality homes.In the last four decades (45 years) the corporate has established two distinct and successful brands on Indian land map. The flagship brand Puravankara caters to the premium end of the spectrum, while the Provident brand is positioned within the premium affordable segment.Today Puravankara features a presence across India – Bengaluru, Hyderabad, Chennai, Kochi, Coimbatore, Mangaluru, Kolkata, Mumbai, Pune and Goa with a foreign presence in GCC and Sri Lanka . The corporation was also one among the primary (developers) in India to secure FDI in land . This eventuated a JV with “Keppel Land”, a Singapore Government development company within the year 2005. Puravankara excels in luxury and theme-based projects, drawing inspiration from the simplest within the world. The Puravankara Group with its sharp foresight, adopted innovative technology and latest developments in construction science much before time, which has helped accelerate execution and delivered quality products. Over the years, brand Puravankara has grown from strength to strength and has completed on the brink of 41 million square feet (both Puravankara and Provident) out of which 66 are residential and 5 are commercial projects.

On the opposite hand Provident Housing Ltd., (a wholly-owned subsidiary of Puravankara) was launched within the year 2008 to satisfy the aspirations of mid-income and first-time home-owners. Till date over 20 million square feet of projects are launched out of which on the brink of 10 million square feet are completed and delivered to over 20,000 happy and satisfied homeowners. Additionally, over 8 million sq.ft. is planned for brand spanking new launches in near future. Puravankara has won various awards over the years.

AtPurva Zenium, prepare to experience a far better quality of life. Homes built with the right blend of everything futuristic – location, community, technology, also as world-class fixtures & fittings by brands of international repute. Situated in one among the foremost wanted locations in Bangalore, Purva Zenium offers a replacement age contemporary architecture. A home that’s tuned into you, your every mood and your every priority. From lighting, temperature, security, entertainment to your music choices being controlled via BluNex App on your smartphone. actually now you’ll even drink water immediately from the faucet , and luxuriate in more oxygen while at the clubhouse.

At Purva Zenium, prepare to experience a far better quality of life.

Floor plans are excellent thanks to understanding how the spaces/rooms connect with one another during a house and help provide a much bigger picture to a buyer. The properties in Purva Zenium are available in 2 configurations and 4 varied layouts (or floor plans), with 2BHKs present in 1200 and 1315 sq. ft. super area and 3BHKs in 1463 and 1860 sq. ft super area. of these configurations accompany 2 balconies. The specifications associated with Foundation, Flooring, Doors, Masonry, Home Security, Lift, Sanitary, Painting, Electrical, and Plumbing departments are of high-standards with good quality.

Bangalore is widely considered the “Silicon Valley of India” (or “IT capital of India”) due to its role as the nation’s leading information technology (IT) exporter. Indian technological organisations are headquartered within the city. A demographically diverse city, Bangalore is the second fastest-growing major metropolis in India. Recent estimates of the metro economy of its populated area have ranked Bangalore either the fourth- or fifth-most productive metro area of India. As of 2017, Bangalore was home to 7,700 millionaires and eight billionaires with a complete wealth of $320 billion. It’s home to several educational and research institutions. Numerous state-owned aerospace and defence organisations are located within the city. The town also houses the Kannada movie industry . It has been ranked the foremost liveable Indian city with a population of over 1,000,000 under the convenience of Living Index 2020.

Which is Better, Olukai Sandals near me or Olukai Womens Slippers near me?

Choosing between Olukai sandals near me and Olukai womens slippers near me depends on the user’s preference. Of course, both have pros and cons and it depends on the weather condition. While this may seem like an odd comparison to you, there are possible benefits you could get from making this swap.

Wearing slippers always feels like you’re walking on clouds, and they are like a loyal friend that is there to support you when you come in at the end of the day. However, they get rather warm! A pair of slippers can make even the worst day into a much better one, but during the warmer months of the year, getting sweaty feet is much easier. Fur-lined and made from synthetic materials, it is unlikely that your feet will benefit from getting fresh air. Your feet will sweat more as a result of the additional heat, and this allows the growth of bacteria, which will cause them to smell. Everyone dislikes stinky shoes.

Sandals are an excellent option for this area. In exchange for your slippers, you should purchase a set of slider-style shoes. These will still be comfortable, but aren’t as constricting.

What if You Prefer to Buy Olukai Womens Slippers near me?

Lightweight footwear, such as slippers, are convenient to put on and take off, and are mostly intended for indoor wear, such as at home. However, even outdoor, it can still be used. When you buy Olukai womens slippers near me, you are not out of fashion as Hansensurf store ensures that comfort comes with fashion. They have a wide variety to choose from. Get a 10% discount on your first order online or have a free shipping when you buy more than $50 worth of items. This promo simply shows how the company values its customer by bringing affordable yet high quality products.

Olukai Sandals Near me, also a great option

Sandals are the best way to allow your feet to breathe in hot weather, and they’re also the perfect footwear for showing off those freshly-pedicured tootsies when it comes to getting glammed up! For just about any type of footwear, Olukai sandals near me are a practical alternative. Aim for practicality when choosing new outfits and you’ll never want to wear anything else during the day. So, if you purchase one, you’ll probably use it in almost all kinds of occasion.


When choosing whether to buy Olukai Sandals near me or Olukai Womens Slippers near me, there should be no further discussion. Simple solution is to buy both. They are both affordable and are both have high qualities. Sandals and slippers are both comfortable to wear and can be used depending on the weather or simply depends on the preference. To sum it up, it’s a must to have both slippers and sandals especially if you’re a lady.

Camping Flashlights – A Nice Present For Campers

Looking for a gift for your family or friends is not an easy task. You always have to think what is the best thing you could give to them. Something useful and memorable. If you happen to have relatives or friends that love going on an outdoor adventure, like camping or hiking, then camping gears or equipment are perfect for them. They will definitely love you for choosing those items.

One great suggestion would be flashlights for camping. It is not that big and hard to find. You can easily spot a number of them in the market. This is because they are very functional not just for camping but for household use as well. Flashlights can go with different features and styles. Just assess if what you think is best for the recipient of the gift.

There can be several brands you can choose from. Coleman search lights are known for their good performance. They are not just branded, but majority of hikers and campers, have proven their high quality. The good thing about this name is, their products are designed for the convenience of the users. Specially on their flashlights for camping, they have several kinds that go with the needs of the end users. You will not be ashamed to pick this as your gift. And he or she will absolutely be grateful to you for the present.

They have different functions according to the activity of the camper. If you happen to go on overnight or short outdoor vacation, you can buy their ordinary search lights that are very handy. They also use LED for lesser energy consumption compared to those that use conventional light bulbs. Aside from saving energy consumption, Coleman flashlights of this type are often electronically regulated to retain regular light output as the batteries become weaker. Unlike conventional flashlights, they get dimmer as soon as the energy of their batteries turn to low level.

Choosing flashlights for camping as your gift, is not a weird thing to do. They are appropriate for any person, single or married, young or old because they are really very functional. They can also be in their homes. There can be no house that does not have any search lighst at all. Whenever there are blackouts or something you want to look for in your backyard at night, your handy search lights will help you with it. Those with vehicles even put flashlights in their compartments for emergency use.

You might also be very thankful to receive this kind of gift. Not everyone would think of buying Coleman flashlights as gifts. Maybe for the reason that, some might think of them as meaningless. Or they thought of them as typical household tools used only for emergencies. But if you try to check them out, you can see the benefits they have. Though branded ones are pricey but they will certainly last for a longer time. Besides, gift-giving is done only when there are special occasions, so this is just a one-time investment. And whoever receives your present is surely special to you. Thus, it is really a must to choose something that is best.